ADVERTISING

Advertising in our nation's past gives a rich picture of our national life-- from the tons of patent medicine ads disguised as cook books to political broadsheets, from booklets of ladies' styles to Farmer's Almanacs, the "hard sell" is nothing new in America! See also Cookbooks.

Academy of Music Program, Montreal, Week Commencing September 11, 1899: New Opera Comique Cyrano de Bergerac, Music by Victor Herbert; Lyrics by Harry B. Smith 1899 Montreal, Que.: Academy of Music. Francis Wilson starred as Cyrano de Bergerac; Charles H. Bowers played Christian de Neuvillette; Lulu Glaser played Roxane; Josephine Knapp played Lise. Ads for Brunswick Billiard Hall, Montreal; Vito Castile Soap Powder, Bugle Brand Scotch Whisky, El Padre Cigars, Vin Mariani. 12 pp. 13 x 20 cm.  Paper program, minor wear, good. (7029) $15.00. Advertising

Acorn Electric Ranges Advertising Brochure 1919 Albany, NY: Rathbone Sared Electric Co., Inc. Advertisement for Acorn Electric Range E25  with four hot plates, three heats, 1000, 500, 250 watts each. Also Model E40, and more elaborate models E65, E35 and E45. E65 has six hot plates; E35 and E45 have broilers. 8 panels 9 x 16 cm. Advertising piece, lightly soiled. Good. (7068) $15.00. Advertising

Advertising Collection, 1892.  This is a collection of 1892-era advertisements, all from one source, in a modern plastic binder with individual plastic sleeves. Includes illustrated ads for bicycles, smelling and bath salts, shirts, skirts, and much more.  See descriptions for individual pages of this collection, listed as “Advertising 1892” below. About 50 pages, each 23 x 28 cm. Brown plastic loose-leaf binder with plastic sleeves, each containing advertisements printed on both sides; very good. (7134) $94.00.Advertising

Advertising, 1892: Sheet of ads for Sporting Goods American Rambler Bicycles, Triton Playing Cards, Sylph Cycles, Peck & Snyder's Lawn Tennis Rackets. Lovell Diamond Safeties --Bicycles for Ladies and Gents. 2 pp. 17 x 25 cm. Advertising sheet, good. (7241) $10.00. Advertising

Advertising, 1892: Sheet of ads for Food Products Natural Carlsbad Sprudel Salts for diseases of the liver, kidneys and stomach; for habitual constipation, rheumatic and gouty affections, biliousness, dyspepsia, chronic catarrh … and more. Also-- Franco-American Game and Chicken Pâtés and Soups. Caution: Substitutes are not satisfactory. Shun them. 2 pp. 17 x 25 cm. Advertising sheet, stains on sheet, poor. (7242) $9.00. Advertising

Advertising, 1892: Sheet of ads for Food Products Curtice Brothers Co., Rochester, NY: Thread on Bottles!! You give it two turns and then simply lift the cap from the bottle.  Also, Huckins Soups--Rich and Perfectly Seasoned. Highland Evaporated Cream-- A Table Luxury. Cowdrey's Deviled Ham.  "My Baby... suffered tortures from eczema and abscesses... our physician advised Lactated Food." Wells Richardson & Co., Burlington, Vt. 2 pp. 17 x 25 cm. Advertising sheet, stains on sheet, fair. (7243) $9.00. Advertising

Advertising, 1892: Sheet of ads for Food Products and Writing Machines Chocolat Menier. Forestville Canning Co. of NY --"Haserot's Fancy, Sweet Cecilia and Meadow Queen Peas… We court comparison."  Armour's Extract of Beef-"-invaluable to the sick and convalescent, but its greatest field is in the kitchen and camp."  Yost Writing Machine Co. "Teach your children to spell, punctuate and compose with the new Yost Writing Machine." 2 pp. 17 x 25 cm. Advertising sheet, stains on sheet, fair. (7244) $9.00. Advertising

Advertising, 1892: Sheet of ads for  Writing Machines and Stationery. The Smith Premier Typewriter Co." has just received from the U.S. War Department  an order for 150 machines, the largest order ever given…"  The Hammond Typewriter Co. "Save Your Eyesight!" Bar-Lock Typewriter, the Modern Writing-Machine from the Columbia Typewriter Mfg. Co. "The" "Old Reliable" Waterman's Idea Fountain Pen--"best fountain pen made...cheapest pen in the market."  Asa L. Shipman's Sons Common-Sense Self Binder “preserves your papers, magazines or loose sheets.." 2 pp. 17 x 25 cm. Advertising sheet, stains on sheet, fair. (7245) $9.00. Advertising

Advertising, 1892: Sheet of ads for  Newspapers & Periodicals "The Little Death-- A tale of the evolution of the soul by Fitz Mac. The ghostly experiences in the Colorado State Penitentiary; ex-Gov. Alva Adams, Warden Clarence P. Hoyt and Nicholas Bone. Subscribe now and get 16 gemstones free!”  Also, Young Ladies' Journal --4 New novels for 15 cents.  Ad for "The Art Amateur" the best practical art magazine-- 4 remarkable offers, $1 each!  Also, ad for Hires' Root Beer and Beeman's Pepsin Gum. 2 pp. 17 x 25 cm. Advertising sheet, stains on sheet, fair. (7246) $9.00. Advertising

Advertising, 1892: Sheet of ads for  Dry Goods & Apparel Blanket Wraps for Lounging, for the Sick-Room, for the Nursery, for Steamer traveling, for the railway carriage.. From Noyes bros., Boston, Mass. Also ad for Kayser Patent Finger Tipped Silk Glove. "If the gloves do outwear the tips, you get a new pair of gloves free." Cash's Cambric Frillings--the "Lawn-Tennis" Pattern.  Ad for Monarch shirts from Cluett, Coon & Co., Makers, Troy, NY.  Ad for Burt & Packard "Korrect Shape" Shoes  can now be had at our new Boot Shop, Park Place & Broadway, N.Y. City.  Packard & Field (successors to Burt & Packard), Brockton, MA. 2 pp. 17 x 25 cm. Advertising sheet, stains on sheet, fair. (7247) $9.00. Advertising

Advertising, 1892: Sheet of ads for  the Toilet and Miscellaneous 1892 Cuticura Soap-- The Secret of Beauty; Woodbury's Facial Soap for the skin, scalp and complexion. Sozodont hardens and invigorates the gums, purifies and perfumes the breath, beautifies and preserves the teeth, from youth to old age.  "Hotel Brunswick" equal to any imported cigar, by Jacob Stahl, Jr., & Co.  Rubifoam for the Teeth--Deliciously Flavored--E.W. Hoyt & Co., Lowell, Mass. 2 pp. 17 x 25 cm. Advertising sheet, stains on sheet, fair. (7248) $9.00. Advertising

Advertising, 1892: Sheet of ads for Architecture, Art Decorations and Home Furnishings 1892 R.W. Shoppell, Architect offers new publications with 39 different designs in each book, for $600 cottages to $7500 houses. Geo. F. Barber, Architects offers “new 172 page book-- A Gem For All Who Want to Build dwellings from $500 to $10,000.” Dixon's Graphite Paint by Jos. Dixon Crucible Co., Jersey City, NJ.  Sheet-Metal Shingles from National Sheet Metal Roofing Co., New York City. Invalid Rolling Chairs from H.S. Golightly, Phila, Pa. Patent Foot-Power Machinery from Seneca Falls Mfg. Co., NY. Barnes' Foot-Power Machinery from W.F. & John Barnes Co., Rockford, Ill. 2 pp. 17 x 25 cm. Advertising sheet, stains on sheet, fair. (7250) $9.00. Advertising

Advertising, 1892: Sheet of ads for Architecture, Art Decorations and Music 1892  Northrop's Stamped Metal Ceiling, Henry S. Northrop, NY.  "If You Are About to Build a $3800 Dwelling …purchase a copy of Artistic Dwellings" by Frank P. Allen, Architect, Grand Rapids, Mich.   Ornamental Hardwood Floors by S.C. Johnson, Racine, Wis.  The Everett Piano by the John Church Co., Cincinnati, O.  The Aeolian for Summer Homes --even those without a musical education can master the instrument in a few weeks' practice. 2 pp. 17 x 25 cm. Advertising sheet, stains on sheet, fair. (7251) $9.00. Advertising

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Looking at advertising over the years gives us a fascinating picture of the development of our country.
From the hesitant, almost apologetic, ads of two centuries ago, we hurtled quickly into the era of super-hype, with the fantastic claims of the patent medicine salesmen.
You'll see a lot of the stops along the way in the advertising in these pages, and also in our old periodicals, like New England Farmer, and The American Agriculturist (See our Farm Catalogue) and periodicals in our History Catalogue.
Take a look through these pages, and you'll see where we've been with advertising, and perhaps you'll be able to predict where we are going!

ADVERTISING CATALOGUE

Page 1

Rawleigh's 1917 Almanac, Cookbook and Medical Guide, 28th Year: A Valuable Hand Book 1916 Freeport, IL: The W.T. Rawleigh Co. Marvelous book, loaded with advice and information. 140 products for 1917, including toilet articles, spices, medicines, cleaning products, poultry and stock products. Design for an iceless refrigerator using Canton flannel. Recipes for candies. Canning. Rawleigh's Dip for Cattle, Horses, Sheep and Hogs.   Louse powder. How soap is made at Rawleigh's. Photos show gathering of raw drugs in faraway India and other spots. 104 pp. 14.7 x 22.4 cm. Paper booklet, full color, very good condition. (6561) $29.00. Advertising